Case Study
From generic legal marketing to a powerful personal injury brand that commands respect in Washington State courtrooms.
Creative — AI Photography
Every image generated specifically for this brand. Zero stock photography.
Creative — Brand Bible
Complete strategic brand document — from mission and values to personas, competitive analysis, content strategy, and action plan.
Colour Palette
#1E4D7B
Primary
#B8860B
Secondary
#B8860B
Accent
#FFFFFF
Background
#1A1A1A
Text
Typography
Georgia
Open Sans — body text
Creative — Brand Assets
Complete branded asset library — every social platform, business cards, signage, email headers. Ready to use.
Business Card — Back
Business Card — Front
Door Sign
Email Header
Facebook Cover
Instagram Post
Instagram Story
LinkedIn Banner
Twitter / X Header
YouTube Banner
Creative — Website
Tailwind CSS, fully responsive, SEO-optimised, Schema.org structured data. Deployed on Vercel.
About
Founder story, qualifications, values
Booking
Online booking integration
Brain-Injuries
Car-Accidents
Contact
Form, map, hours, direct phone link
Crps
Home
Hero, trust bar, services, testimonials, CTA
Services
Full service listing with pricing
Workplace-Injuries
Strategy — Process
We analysed Conner Injury Law's position in Washington's competitive personal injury market and Kevin's unique background fighting insurance companies. Our audit revealed missed opportunities to showcase their $50 million recovery track record and specialisation in complex cases like CRPS and traumatic brain injuries.
We developed a comprehensive brand strategy positioning Kevin Conner as the lawyer who knows every insurance company trick and isn't afraid of trial. The brand bible established messaging pillars around levelling the playing field, with specific focus on their Mount Vernon base serving clients statewide.
We created 14 professional images depicting various injury scenarios, courtroom settings, and Kevin in action across Washington State. These visuals specifically represent car accidents, workplace injuries, and catastrophic cases to resonate with potential clients facing similar situations.
We constructed a 9-page website optimised for personal injury searches across Skagit County and Washington State. The technical build focused on case-specific landing pages for TBI, CRPS, and workplace injuries, with clear calls-to-action for Mount Vernon consultations.
We produced 10 branded social media assets and marketing materials for consistent communication across all touchpoints. These assets reinforce Conner Injury Law's authority in personal injury cases and support their referral network throughout Washington State.
Every project gets the same treatment — strategic brand foundation, custom creative, conversion-focused website. From zero to online in weeks, not months.