Business Foundation Kit | Nunya Bunya

Section 1 of 8

You & Your Business

Let's start with the basics. Who are you and what are you building?

Question 1

What is your business name?

If you haven't decided yet, what are you leaning toward?

Question 2

What does your business do in one sentence?

Example: "I help small restaurants get more customers through social media management."

Question 3

What stage is your business at?

Already operating and making money Operating but no revenue yet Still in the planning stage Just an idea right now

Question 4

What type of business is this?

Service-based (you do work for clients) Product-based (physical or digital products) SaaS / Software E-commerce Content / Media Other:

Question 5

Are you a solo operator, or do you have a team?

Just me Me + 1-2 people Small team (3-10) Planning to grow a team eventually

Question 6

Why did you start this business?

The real reason, not the polished version. What problem did you see that made you say "I should build this"?

Question 7

Where do you want this business to be in 3 years?

Revenue, lifestyle, team size, reputation — whatever matters most to you.

Question 8

What's your single biggest fear or obstacle right now?

Section 2 of 8

Your Customers

Everything in your business flows from knowing exactly who you serve.

Question 9

Who is your ideal customer? Describe them like a real person.

Age range, job title, income level, location, lifestyle — be as specific as possible.

Question 10

What is the #1 problem your business solves for them?

Question 11

What happens if they DON'T solve this problem?

What does their life or business look like if they do nothing?

Question 12

Have you already worked with customers? If yes, describe your best one.

What made them great? What did they buy? How did they find you?

Question 13

Where do your ideal customers hang out — online and offline?

Social platforms, forums, events, publications, communities, etc.

Question 14

When searching for a solution like yours, what would they type into Google?

List 3-5 phrases.

Question 15

What objections do potential customers have before buying from you?

Price too high? Don't trust it? Already tried something similar?

Question 16

Is your customer the person who pays, or do they need to convince someone else?

A boss, partner, spouse, committee — who else is involved in the decision?

Question 17

How much is solving this problem worth to your customer?

In dollars, time saved, stress reduced — help us understand the value from their perspective.

Section 3 of 8

What You Sell

Define your actual products, services, and pricing.

Question 18

List every product or service you offer (or plan to offer).

For each one: name, brief description, price (or planned price), and who it's for.

Question 19

Which single offering is your "flagship" — the one you'd want most customers to buy?

Question 20

What does a customer actually receive when they buy from you?

Deliverables, timeline, meetings, results — walk us through it step by step.

Question 21

How long does it take to deliver your product/service from purchase to completion?

Question 22

Do you offer different tiers or packages?

e.g. Basic / Pro / Premium. If yes, describe them. If no, would you consider it?

Question 23

What makes your offer different from hiring someone cheaper on Fiverr or doing it themselves?

Question 24

Do you have any guarantees, warranties, or risk-reversals?

Money-back guarantee, free revisions, performance guarantees, etc.

Question 25

What's your capacity? How many customers can you realistically serve per month?

Section 4 of 8

Your Competition

Knowing who you're up against helps us position you to win.

Question 26

Name 3-5 competitors or alternatives your customers might consider instead of you.

Direct competitors, DIY solutions, or "do nothing" all count.

Question 27

What do your competitors do well?

Question 28

What do your competitors do poorly or ignore?

Question 29

How is your approach fundamentally different from theirs?

Not just "better quality" — what's structurally different about how you operate, deliver, or think?

Question 30

What would make a customer choose you over the most popular competitor, even if you're more expensive?

Section 5 of 8

Brand & Personality

How your business looks, sounds, and feels to the outside world.

Question 31

If your business were a person at a party, how would they talk?

Pick all that apply.

Professional and polished Friendly and casual Bold and provocative Warm and empathetic Witty and sharp Calm and authoritative Energetic and hype Other:

Question 32

What are 3 words you want people to associate with your brand?

Question 33

What brands (in any industry) do you admire and why?

Example: "Apple — because everything feels simple and premium."

Question 34

Is there a tone or style you absolutely do NOT want?

Example: "Don't sound corporate." or "Nothing cutesy."

Question 35

Do you have existing brand assets?

Logo, brand colors, fonts, website, social media profiles — list what exists and share links.

Question 35b

Got a website we can look at?

Drop the link and we'll pull your existing colours, fonts and vibe straight from it — saves you describing them. Leave blank if you don't have one yet.

Question 35c

Your brand colours

If you know your exact colour codes (hex), pop them in — we'll use them everywhere. Don't know them? Just describe your colours below and we'll match.

Primary colour

Secondary colour

Question 35d

Your fonts (if you have brand fonts)

The fonts your brand uses. If you're not sure, leave blank and we'll choose a pairing that fits your vibe.

Question 36

What's your brand's origin story in 2-3 sentences?

How did this business come to exist? What's the human story behind it?

Question 37

Do you have a tagline or slogan?

If not, is there a phrase you keep coming back to when describing what you do?

Your Logo

Do you already have a logo?

Upload it and tell us how you'd like us to use it.

I don't have a logo yet — please create one for me I have a logo — use it exactly as-is I have a logo — use it as a starting point for a redesign

Section 6 of 8

Sales & Money

How customers find you, how you close them, and where the money flows.

Question 38

How do customers currently find you?

Word of mouth, social media, Google, referrals, cold outreach, ads, etc.

Question 39

What's your current monthly revenue?

$0 (pre-revenue) Under $1,000/mo $1,000 - $5,000/mo $5,000 - $20,000/mo $20,000+/mo

Question 40

What monthly revenue would make this business "working" for you?

The number where you'd feel like it's real and sustainable.

Question 41

Walk us through how a stranger becomes a paying customer today.

Example: "They see my Instagram post, click link in bio, book a free call, I send a proposal, they pay."

Question 42

What's your average sale value (or what do you want it to be)?

Question 43

Which of these do you currently have in place?

Select all that apply.

Email list CRM or contact database Booking/scheduling system Contracts or agreements Invoicing system Website with clear CTA

Question 44

What's your monthly budget for marketing and tools?

Section 7 of 8

Operations & Delivery

Last section. How your business actually runs day-to-day.

Question 45

What does a typical work week look like for you right now?

Hours spent on the business, what tasks eat most of your time.

Question 46

What tools or software do you currently use to run your business?

Anything — Google Docs, Canva, QuickBooks, Notion, a notebook, whatever.

Question 47

What's the one task you wish you could hand off or automate tomorrow?

Question 48

What are the key steps when you deliver your product/service?

From the moment someone pays to the moment they're done with you.

Question 49

What does an amazing customer experience look like to you?

How do you want people to FEEL when they work with you or buy from you?

Question 50

Is there anything else we should know about your business?

Anything about your customers, goals, or situation that we didn't ask. This is your space.

Section 8 of 8

Building Your Foundation

These final questions help us build your Brand Bible, Style Guide, and growth strategy. Think about partnerships, offers, and the story behind your business.

Question 51

Do you have any business insurance?

Public liability, professional indemnity, product insurance, etc. If not, that's fine — just say "none yet."

Question 52

Do you have any certifications, licenses, or industry memberships?

Professional accreditations, trade licenses, industry body memberships, relevant qualifications.

Question 53

Do you currently have any referral partners or people who send you business?

Other businesses, professionals, or people who recommend you to their clients or network.

Question 54

Who would be your dream referral partners?

What types of businesses or professionals serve your ideal customer before, after, or alongside you?

Question 55

Are you interested in offering packages, memberships, or subscription-based pricing?

Retainers, monthly plans, bundles, loyalty programs — anything recurring.

Question 56

What's your first-visit or introductory offer?

A free consultation, a discounted first session, a sample product — what gets someone in the door for the first time?

Question 57

What's the defining moment that made you believe in this business?

The moment it clicked — a conversation, a win, a realisation, a frustration that pushed you to act.

Question 58

If you could go back to day one, what advice would you give yourself?

Question 59

What's the best thing a customer or client has ever said about you or your business?

A quote, a review, a message, something someone said in person — the words that made you proud.

Question 60

How would a close friend describe your business to someone who's never heard of it?

Not the polished elevator pitch — the casual, honest version a friend would say at dinner.

Question 61

Describe your ideal logo — do you want just text, an icon/symbol, or a combination? Any specific imagery or style you're drawn to?

Think about what would look great on a business card, website header, and shopfront sign.

Question 62

Are there any common logos in your industry that you're sick of seeing or want to avoid?

This helps us ensure your brand stands out from the crowd.

Your Details

Where should we send your finished Plan + Style Guide?

Your answers are useless if we cannot get the finished documents back to you.

Business
Foundation Kit

Five documents. One survey.

Business Plan

Brand Bible

Style Guide

Logo Package

Bound Playbooks

Three steps. That's it.

Take the Survey (~20 min)

We Build Your Plan

Launch With Everything

Building Your Foundation

Your answers are locked in.

Get the Complete
Business Foundation Kit

BusinessFoundation Kit

Five documents. One survey.

Business Plan

Brand Bible

Style Guide

Logo Package

Bound Playbooks

Three steps. That's it.

Take the Survey (~20 min)

We Build Your Plan

Launch With Everything

Building Your Foundation

Your answers are locked in.

Get the CompleteBusiness Foundation Kit

Business
Foundation Kit

Get the Complete
Business Foundation Kit