Brand Bible | Nunya Bunya — Build Your Brand

Section 1 of 10

The Basics

Quick-fire. Let's get the essentials down.

Question 1

What is your business name?

If you haven't decided yet, what are you leaning toward?

Question 2

What does your business do in one sentence?

Example: "I help small restaurants get more customers through social media management."

Question 3

What type of business is this?

Question 4

What industry or niche are you in?

Question 5

Where are you located, and where do you serve customers?

Local (one city or region)State / province-wideNationalOnline only

Question 6

Are you a solo operator or do you have a team?

Just meMe + 1-2 peopleSmall team (3-10)Growing / planning to hire

Question 7

What's your website URL?

We'll pull your existing colors and style. Leave blank if you don't have one yet.

Nice. We now have enough to start building your Business Plan and SEO Strategy. Let's get to know you.

Section 2 of 10

Your Story

For small businesses, the founder IS the brand. This is the most important section.

Question 8

Why did you start this business?

The real reason, not the polished version.

Question 9

What's your background? What were you doing before this?

Career, skills, life experience — what makes YOU the right person?

Question 10

What's the defining moment that made you believe in this?

Question 11

Outside of work, what are you into?

Hobbies, interests, obsessions, guilty pleasures. These details make people remember you.

Question 12

If a close friend had to describe you AND your business to a stranger at dinner, what would they say?

Question 13

Do you want to be the face of this brand, or stay behind the scenes?

I'm the face — put me front and centerMix of bothBehind the scenes

Question 14

How personal are you willing to get on social media?

Very open — struggles, family, real lifeSomewhat — business journey + personalityProfessional only — keep it about the work

Question 15

What's the one thing about your industry that fires you up?

The frustration, the take, the opinion most people won't say out loud. This becomes your best social content.

Question 16

What's the hardest thing you've been through that shaped who you are today?

In business or in life. Only share what you're comfortable with.

Question 17

Was there a moment you almost quit? What kept you going?

Skip if this doesn't apply.

Question 18

Describe your perfect Tuesday once this business is "working."

What does the day look like, start to finish?

This is incredible. From what you've shared, we can already write your About Page, 10+ social posts, and your brand origin story. Now let's make it look as good as it sounds.

Section 3 of 10

Your Brand

How your business looks, sounds, and feels. This is the fun part.

Question 19

If your brand were a person at a party, how would they talk?

Pick all that apply.

Question 20

What are 3 words you want people to associate with your brand?

Question 21

What brands (any industry) do you admire, and why?

Question 22

What tone or style do you absolutely NOT want?

Question 23

Do you have a tagline or phrase you keep coming back to?

Question 24

Do you have existing brand assets?

Logo, brand colors, fonts, style guide — list what exists.

Question 25

Choose the color palette that best fits your brand.

Click one. You can customize with exact colors below.

Bold & Electric

Modern, tech-forward

Warm & Earthy

Organic, trustworthy

Clean & Minimal

Professional, sleek

Luxe & Dark

Premium, exclusive

Fresh & Playful

Fun, youthful

Sage & Calm

Wellness, nature

Ocean & Trust

Corporate, reliable

Sunset & Creative

Bold, entertainment

Custom

I know what I want

Question 26

Already have brand colors? Pick up to 3.

Skip if you're happy with the palette above.

Primary

Secondary

Accent

Question 27

Choose the font pairing that feels right.

Each card shows how headings + body text will look together.

YOUR BUSINESS NAME